What Is Your Brand Identity?


Have you ever wondered why a certain brand name pops when you are about buying groceries? Do you ever wonder why you prefer a certain brand mobile phone to the other. Branding has been the norm in Nigeria from time past and even now, ranging from the food we eat, water we drink, TV programs we watch, the groceries we buy, people we talk and even adverts we listen to or watch are branded one way or the other. Your brand is the identity of your business and your product, it speaks for you amongst other major competitors.

Business dictionary defined Brand as the ”unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies and differentiate a product from other products or competitors”. It goes beyond just a logo or graphic element, it has to do with identity and what distinguishes the brand in the consumers mind which includes the poise and composure of the products if it will stand the test of time with other contending competitors. Brand is one of the most important features attached to any products, business large or small.

Brands are more important today than in the past, because they give you an edge over other products. It helps to promote recognition, people tend to do business with companies they are familiar with, they tend to feel more comfortable and at ease buying your goods and services. The best brand today is based on a strong idea.

Consumers love to tell others about the brand they love and cherish, people wear brands, eat brands and they are constantly telling others about the brand they love. The good side of it is that a consumer can never tell about a nd they cannot remember so let your brand speak for you.

A good brand inspires millions of people to join a community, it can trigger people for or against a quest.

The best brands have a remarkable creativity in advertising that help to breakthrough people’s wall of indifference and choice. With newer products everyday, old and new brands still crave for identity in the minds of consumers through adverts, meaning creating new vibrant brand is a challenge which requires sophisticated energy and constant advertising.

You can choose from our array of Billboards, Digital screen, Lamp Post and Transits(BRT) to get you started, At VacantBoards, we create a poise of selling your brand to target audience and potential customers with little or no stress.