The yuletide season is almost here, get ready for the usual rush loaded with it all the joys of Christmas. Promos, sales advert and jingles will be aired on media screens. The season is announced with red and green colors, lights, sounds and songs.
Christmas usually is always filled with joy and happiness. It is a time to show love and care for loved ones.
Companies rounding off for the year, preparations for annual general meetings and also selling off stocks. Most people start shopping during the ‘ember’ months not wanting to wait till the ‘rush hour’ and that is the sole reason for Christmas advertising.
For advertising agencies the season is far more than the gifts, drinks and merry it is about getting acquainted with new customers, getting more jobs and also satisfying them. It is a time for perfect creativity because of the emotions laden with the season.
Christmas advertisement is far more effective than any other kind of advert for the festive season. Consumers are all out in multitude browsing through malls, super-markets and stalls they are on the lookout for promotions, new products that will give them long lasting satisfaction.
It’s important that research should be carried out on potential consumers and customers so as to know what they want, why they want it and how they want. This will also help the advertisers and marketers to be more creative with their advertising campaigns.
Promotions should not be done on the basis of making sales alone, I do not mean making sales should not be part of the criteria for promos, rather, product or brand that are promoted should be of high quality that can stand the test of time over other contending competitors.
An outdoor advertisement combined with other media not only increases the visibility of the product but also boost the advert message. The most important use in planning outdoor advert campaigns is that it effectively grow in the mind of viewers and also build brand awareness. A larger number of media used in campaign enables even greater effects to be achieved compared with smaller campaigns. Adverts, trust me that is the major breakthrough to increased sales.
Create awareness and launch your brand to the world with the use of either billboards, digital billboards, transit advertising, digital screens and so on. This should be done continuously to reach the target audience
Price offers and price saving including discounts, coupons or added values will even lure in new customers into your business and your products/services will be purchased frequently.
Other marketing strategies such as events, customer experience, launching of products, special appearance of a favourite celebrity and other activities that combine entertainment with brand and product presentation should not be left out.
Knowing what you want to achieve help promotions work well especially when you have a good standard of your product. Be clear about your motives and what you want to achieve.