Outdoor Advertising in Lagos Generates N50bn Worth of Commerce Annually

A recent survey conducted by Ideas House Consultancy in conjunction with Lagos State Signage and Advertising Agency (LASAA) revealed that Outdoor Advertising generates up to N50bn worth of commerce annually. The survey further reveals that in Lagos state alone, the Out-of-Home (OOH) sector employs over 100,000 people in various capacities, from structural engineers, to creative […]

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