Being the oldest medium of advertising, outdoor advertising has proven to be very effective in creating awareness and fostering brand recall. A study by APN Outdoor revealed that outdoor ads have one of the highest recall rates amongst all mediums, with 72% of respondents recalling outdoor ads, compared with 77% for TV and 64% for […]
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We come across bus-shelters on a daily basis. It is part of a public transportation system that serves as a haven for commuters as they wait to board a bus. During this period, commuters are usually bored and most times fiddle with their phones to pass time. At this point, their minds are very active […]
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A new international study conducted by Future Foundation for Federation Europeen Publicite Exterieur (FEPE), the global body of Out Of Home media professionals, reveals that mobile technology is a powerful catalyst in accelerating the impact of OOH ads rather than diverting attention. The study posits that mobile technology is a partner of OOH and is […]
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