“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising'”- Jef I. Richards
Escalators are ideal for commuting vast audience to different floors within Super marts and mall. This astonishing means of transporting huge traffic audience as well as good has over the years infused fear in the minds some audience. History records Escalator being life threatening in some countries with instances noted in China, Malaysia and Singapore.
Can something good come out of Escalators?
Here’s what Outdoor Advertising has to say:
The world has resharpened its mentality thereby enhancing evil with good. In this case, Nigeria has taken turn to brand herself as this particular Outdoor Advertising is ideal for massive sale boost. Escalator wraps have taken a huge toll in malls as well as super mart thereby leveraging on its advantage to promote brands.
Just getting started with Portrait billboards?
Here is just an extra detail you missed. Asides brand exhibition, Portrait Billboard is recognized in WWF-Australia as they launched, an initiative that shows how simple it is to make small changes that help make a difference for the planet. By replacing mass-produced and often wastefully-packaged household products with natural and sustainable alternatives.
One more prove of what your outdoor advertising campaign can do.
Out-of Home has proven itself more effective. This utility is located within the Bus rapid Transit (BRT). Basically, BRT is used to transport commuters within cities. Our main focus here is, its handle. The handle of this BRT not only holds reputation in preventing its users from staggering while standing in the bus.
This utility hit brands ahead of their competitors. Outdoor Advertising has interacted with this utility to boost enormous product exhibition within the city. This particular concept takes the form of a beer mug.