Sales Strategy For Start-Ups


One of the most important goals of any start-up is to develop a sales strategy that actually helps to get more sales. However, success in this area doesn’t come easily. Instead, many start-up find themselves struggling to close the deal and remain on top of their game.

If you have found your business in this predicament, there are some things you can do to turn it around. The world of sales is competitive and sometimes you have to fight to become on top.

Here are a few tips to help you develop a strategy to close more deals.


This is the first thing you should start with, let your business provide unique goods or services to create a sense of urgency or need to buy goods from you. The client you are attempting to sell to should feel as though they will miss out on something special if they don’t decide to purchase your product.

There are a few things you can do to create this type of situation. For example, setting up a special price for a limited time, may help trigger your customer to make a decision. Offering better requirements for financing or providing a service agreement may peak their attention.


Everyone loves pop-up advertising. This is the perfect opportunity to inform your customers of awesome deals within your venture. You need the information to be short, concise and snappy. Hook the customer in and get them to click on the pop-up advert. Whether you love or hate them, they have proved to be a valuable tool for the ultimate consumer.


Expanding your team is one of the first step toward expanding your startup. As you look for talented additions to your team, keep in mind that you will need to delegate to grow. As such, you’ll need a team of people who are either more or equally as competent as yourself to oversee certain aspects of your business. Trusting is paramount, and trying to do everything yourself can lead both your expansion plan and your business down the wrong path.


As your business grows, continue to provide quality customer service, be able to attend to your current customer needs with the same attention and detail as the new ones. Many companies lose touch with their loyal customer base as they expand. It is of high importance to attend to your customer’s want and give them ultimate attention, and you will be able to maintain and improve on the level of satisfaction on your company’s growth.


This is one of the most critical aspects of a successful sales strategy. As you move forward with your plan you must keep track of how well it is working. On the first day of each month, take a look back at the previous month. Ask yourself these questions:

How did it go?

What worked?

What didn’t work?

Did I hit my numbers?