Prismaflex International – Redefining Outdoor Advertising!


When you talk about ground-breaking innovations and technology in global outdoor advertising, it will be difficult to ignore Prismaflex International, specialists in outdoor and indoor advertising communications. One of few companies that designs and manufactures billboards and Out-Of-Home advertising solutions and at the same time provide wide format industrial digital printing services, Prismaflex has positioned itself as a company ready to take on the OOH landscape.

prismaflex 2Founded in 1988 by three associates, including the current CEO Pierre-Henry Bassouls, Primaflex supplies digital LED boards, trivision, solar technology and scrolling signs, face tensioning hardware, street furniture such as bus shelters, city lights amongst many others. It is built on three pillars – innovation, international and environment. Innovation is a top priority for the company; as a result, 3% of the firm’s total sales revenue goes to research and development activities with a team of 25 people and over 40 patents. Over the years, the company has proven that research is the power engine of its company.

Primaflex’s commitment to attaining international standards has witnessed the company establishing 11 subsidiaries on all continents. This wide spread coverage of the company accounts for 70% of total sales indicating that the firm is in a position to provide its clients with a holistic service that serves their OOH needs.

When it comes to environmental conservation, Prismaflex is leading the pack with its innovative eco-friendly products and services. Following the “Go Green” awareness movement which began in the late 1990’s, Primaflex began proposing and inventing technologies that provides recycling solutions for its clients while developing substrates that are either PVC-free or made from recycled materials. The company now prints using solvent water-based inks as part of its eco-friendly solutions. The company’s “Green and Digital Center” was opened last year at the company’s headquarters in Lyon.


  • Operated successfully for 25 years
  • 11 subsidiaries
  • 310 collaborators worldwide
  • 40 patents
  • 10, 000m of hardware production premises
  • 25 R&D team
  • 45 digital printing machine worldwide
  • 6m annual printing capacity
  • Designed 70 LED displays for the FIFA 2014 world cup in Rio de Janero
  • 150 bus shelters in Morocco
  • 100 bus shelter in Mauritania
  • 83 bus shelters for Sochi-Russia
  • 2, 600 prisms in Qatar

Recently, Primaflex launched Primatronic C13 cabinet with 100% recyclable aluminum construction and an instant colour anomaly detection feature. The device is 80mm slimmer and guarantees upgradeability and modularity. This cabinet does not require on-site controls or cameras anymore as all operations are remotely handled directly from the Prismatronic billboard manager.

The company has worked with big OOH companies such as JC Decaux, CBS, Mashburn Outdoor among many others. The company now looks forward to spreading their tentacles to USA, Saudi Arabia, Mexico, Russia, Nigeria and the Democratic Republic of Congo. A perfect understanding of LED technology coupled with a team of dedicated experts have made Primaflex a leading contender among companies able to provide reliable LED displays perfectly suited to the OOH advertising market.