Out-Of-Home-Advertising And Business Growth In Lagos


Business in Lagos is genuinely survival of the fittest because of the high rate of competitive goods and services. Goods produced has to be durable so as to stand the test of time.

Growing is not the best thing; it is the only thing. If it were not, customers won’t have choice and preference. To stay in business and get more customers, you must take charge with out-of-home-advertising to be the number one brand in the heart of ‘Lagosians’.

Below are some amazing tips that would help your business grow rapidly in Lagos.

  • Billboard Advertising: Is one of the oldest forms of advertising and remains strong till date. Usually located on key highways, intersections and choke points in major cities, offering unparalleled large format advertising. With the latest digital advancement, digital billboard is the order of the day. Billboards offer tremendous visibility to vehicular traffic as they reach both the driver and all passengers on their commute to and from work or while out shopping on the weekends. Billboards offer an enormous creative avenue which will make a major impact, as it expose your product and also aid the the growth of business.

  • Expand To The Internet: An effective Web site is becoming an integral part of business today. Landing your Web site in search engine results is key-more than 80 percent of traffic comes via search engines, according to Falkow. This includes expanding your reach to new customers, reducing the time or cost to convert this reach into revenue and even helping you serve your customers at no cost. Expose your business name via Facebook, Twitter handle, Instagram and creating exciting content will meet the needs of your customers.

  • Transit(BRT): Advertising your products and services on buses can provide your business with a prime audience of potential buyers. Transit offer superior eye level coverage and penetration, reaching commuters, workers and areas where traditional and out-of-home media is limited or unavailable. These displays represent moving billboards which draw attention to your message, reaching active, on-the-go consumers in the marketplace. These advertising displays are perfect for reaching both pedestrian and vehicular traffic.

  • Acquire Another Business: Enlarge your business empire all around, improve customer loyalty by offering them something else they might need. Indomie is a brand of instant noodle by Indofood, had just a single product which is Indomie, recently it introduced spaghetti and also vegetable oil into the market. Acquiring another business is an excellent growth in business, as it allows you to have multiple streams of income that can often fill seasonal voids and, of course, increase sales and profit margins,

  • Build A Brand Name: Most of the popular brands in the world today were smaller brands of yesterday. Invest consistently in building a brand for your business; you will stay ahead of competition. By emphasizing on quality, striving to fulfill your brand promise and working on your overall brand image; you can build a strong brand image for your business.

  • Create A Business Card: Business card should be professional in its design and should maintain your company’s brand image and color. Important details about your business should also be included in the business cards and you must give it away at any given opportunity.

  • Brand Your Business Car: If your company has a car, then brand it. If your company is still a small business, then consider branding your personal car. After all, it is still your business. Brand your car with your company’s corporate color and leave a catchy message on it.

  • Sell On-Line: The web offers the owners of small and medium-sized businesses a cost-effective way of diversifying. Options include selling products Online to increase your reach to customers in other geographical areas, or taking your existing product and delivering it Online, making it available to customers around the world, 24/7.

  • Franchise Your Business: Another option to stay in business in Lagos is franchising. Effectively, your franchisee takes on the risk of setting up in a different location, but you still have to put in the hard work to manage your franchises and it needs to be a business model that can work in multiple locations.