No.1 Metropolitan Boss Terminates Bus Franchise: It’s Effect on Outdoor

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Nigeria’s metropolitan, known for its tremendous advancements of basic infrastructure laid by the previous government of which includes BRT. This transportation system spurred with impressive upgrade, has been a replica for other mode of business innovation aside transporting Lagos residence.

The Administration has leveraged on this new development to provide the need of its general public needs within the state as stated by the Commissioner for Transportation, Dr. Dayo Mobereola directed all buses operating under the BRT and LAGBUS franchise to allow all physically-challenged passengers to board free of charge across all routes. The injection of high capacity buses into its Bus Rapid Transit scheme also aided about 450,000 passengers commute daily thereby creating affordable, accessible and comfort transport system.

Furthermore, this peculiar means of transportation has also served the Government as a resource to dwindle unlawful acts within the municipal. BRT is recognized as a well of income for the government from fines charged from passing the BRT lane to recruitment opportunities as well as creating massive brand awareness for advertisers

Until a couple of months ago when it was observed that frequent road carnage has majorly involved the red (LAGBUS) and blue (BRT) bus franchise scheme managed by the Lagos Metropolitan Area Transport Authority. These heighten the urgency to look into the operation of the scheme by the administration of Governor Akinwunmi Ambode. Ironically, it has become a threat to other road users. This led to the Lagos State Government terminating the operations of the first BRT cooperative run by the National Union of Road Transport Workers from the Mile 12 to CMS BRT corridor with immediate effect and it was signed by the state’s Commissioner for Transportation, Dr. Dayo Mobereola, in Lagos.

This development of the State Government on bus brand promotion has been a stumbling block as BRT and LAGBUS tolling the Mile 12 to CMS route was terminated along with the Advertising contracts of these buses from various brands along this axis. This 22 km BRT passage in the state which has promoted numerous ventures in the last seven years was cut-off from the Bus Rapid Transit Scheme. The Lagos State Government soon compensated its citizens with the New BRT. This has revived the mobile Out-of-Home Advert space in recent times, as the Governor of the state commissioned new Bus Rapid Transits to ease the traffic situation in the metropolis. He also flagged a direct BRT lane from Ikorodu to CMS, as this initiative would certainly bring comfort and convenience to commuters in the State as well as promote Outdoor Advertising in the long run.

Other Outdoor Options: BillboardsLamp PostTransitsDigital Screens