Introducing Keke Transit AdvertisingBy Victoria Chukwuma
Keke Napep or Maruwa or Keke-marwa is a motorised development of the traditional pulled rickshaw (which is a two-wheeled cart popular in Asia) or cycle rickshaw. Keke is known also around the world as Auto rickshaw, Trishaw, Autorick, Moto-taxi, Three-wheeler, tricycle. Tuk-tuk is the most known local name of this transport in the world.
Keke have been embraced as an alternative means of transport by the working, middle and lower classes of the Nigerian social hierarchy.
Due to its ubiquity and accessibility, keke is an ideal advertising medium to reach a captive audience across the country.
KekeAds is a unique advertising system designed to attract everyone inside and outside the vehicle with conspicuous, well-crafted display of your brand.
This nationally patented means of advertising provides over 30,000 potential customers every day.
With an internal and external system of advertising put in place, this medium provides access to captivate audience across different demographics.
This unique form of transit advertising provides high visibility for your products/services on a daily basis. Also, your audience may not necessarily be able to ignore your ads as they would, for example, by fast-forwarding through a television commercial, radio advertisement or flipping past a magazine ad. Many times, it may be hard for a person to ignore an ad they are sitting across while in transit, simply because it’s in their direct line of view.
Keke advertising is the new hub for advertisers. It is a low cost and high return medium of advertising. If compared with the range of audience covered its most feasible and innovative model to advertise. The accessibility into small streets and narrow passages makes them reach a wider audience.
Why Keke Advertising?
71.60% of people who use public transport use keke within a month
44% people do nothing in the keke due to lack of activity
Reach of Keke
Estimated Number of Keke: Over 500,000 across Nigeria
Trips/Day: Each Keke runs for an average of 12 hours per day, 6 days per week
Travel Time: Average travel time per person is 5 to 15 minutes
KEKE ADS – Interior Options
- Audio Podcast
- Visual Display Panel
- Leaflet Dispensing Unit
Audio Podcast: this is embedded speaker inside the panel that plays recorded voice messages or jingles for passenger information and action. Information about your brand can be recorded and played in the vehicle.
Visual Display Panel: this panel displays the product or brand in close view of the passenger.
Leaflet Dispensers: Your brand awareness is not limited to the keke ride. The leaflet dispenser ensures that passengers can take a copy of your flyer with them for perusal and distribution.
KEKE ADS – Exterior Option
Extensive and often exclusive reach across varying demographics including the most exclusive neighbourhoods.
The back panel of each Keke working along major routes is guaranteed to captivate more than 280,000 people per day.
Passenger Profile of Keke
Execution Details of Keke Advertising
Minimum 10 autos have to be booked for a minimum period of 30 days
The creative must be submitted at least a week before the campaign goes live
FORMAT: PSD or CorelDraw
Our standard rates are so affordable; your brand will be in no time preferred over close substitute.