How The Internet of Things is Shaping Digital Signage


The Internet of Things (IoT) can be succinctly described as the integration of a plethora of networks via digital technologies that enables communication between data sources such that human-to-human communication and human-to-computer communication isn’t totally necessary.

According to Gartner, by 2020 26 billion devices will be transmitting data between each other via the Internet. A study by ABI Research also estimates that more than 30 billion devices will be wirelessly connected to the Internet of Things (Internet of Everything) by 2020. All of these devices will be using the latest Web technologies to communicate with one another.

According to Digital Signage Today, with the expected growth of the IoT there will be a plethora of data sources, devices and objects to connect and communicate with. These sources will open the doors to completely synced and integrated retail experiences, health care services, leisure and tourism activities, and much more that many can only begin to imagine.

Digital Signage has played and will continue to play a crucial role in the IoT. Even today digital signage has employed innovative and creative ways of interacting with physical objects and their data sources. Examples abound such as using QR codes to purchase items from screens, Near Field Communication (NFC), Apple iBeacons . Brands will leverage on the interconnectivity of digital signage to spur interaction and engagement between them and consumers. Recently, Sky News leveraged on digital signage to stream live conversations on twitter regarding the upcoming UK elections

Digital Signage Today Opines that the expectation of communication between devices and objects will rise as more and more products are developed to incorporate multiple devices. Gartner has already highlighted products such as advanced medical devices; factory automation sensors in industrial robotics; sensor motes for increased agricultural yield; automotive sensors and monitoring systems for sectors such as transportation, water distribution and electrical transmission.

In the future, digital signage will have to interact with all types of other products, and as the digital signage industry continues to grow, the single screen with text, images and movie content will start to become “old hat,” and the new era of communication between the these new products, digital signage, mobile and wearable tech together with the physical environment will be paramount.

The world we live in will become a global network of computers, data, sensors, cameras, databases, devices and virtual artifacts all communicating to impact our daily lives.

 Source: Digital Signage Today