Every day, new products are produced in the market and crave for space in the minds of consumers. Existing products are also expanding their business confines ,which is why it is important and always will be to attract potential buyers with promotions. Infact coming up with bigger, better and attractive promotions has become a bigger deal than ever.
The goal of a promotion is to reach the most people possible within a space of time.
Consumer sales promotion is a marketing technique that is used to entice consumer to purchase a product. The promotions usually last for a period of time and are utilized to achieve a specific purpose such as increasing market share or unveiling a new product.
Promotion is implemented to attract new customers, to sustain present consumer, to oppose competition and to take advantage of opportunities that are revealed by market research.
Consumer sales promotion is designed to enhance company sales. Inside sales promotion activities includes window displays, product and promotional material display and promotional program such as awards and contest while outside sales promotion are advertising, publicity, public relations activities and special sales events.
A well thought out, properly targeted promotion prompts consumer and also attracts them to your product. Consumers will take time to sample your products depending on the incentives applied, your price offer must be strong enough to compel or beat competitors and reasonable enough to keep your business out of red ink. Events and experience draw consumers for celebrations, product launches and special appearances of celebrities also attract valuable customers into your business.
Taking advantage of festive seasons and public holidays also help promotions, during these times consumers want to acquaint themselves with new brands, looking for slashed prices on goods and also promotional items.
Outdoor advertisement also boost sales promotion, being able to reach an endless amount of people. A mere look at your advert message will tell people what your promotion is all about. Outdoor advertisement could be Digital Screens in motion that displays your sales promotion, Lamp Posts that tells all about your discount on sales , Billboards at major stops or Transits(BRT) branded with your products name and logo signifying your promotion.
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