Business in Lagos is genuinely survival of the fittest because of the high rate of competitive goods and services. Goods produced has to be durable so as to stand the test of time. Growing is not the best thing; it is the only thing. If it were not, customers won’t have choice and preference. To […]
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“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’”- Jef I. Richards Escalators are ideal for commuting vast audience to different floors within Super marts and mall. This astonishing means of transporting huge traffic audience as well as good has over the years infused fear in the minds some audience. History records Escalator being life […]
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The Fourth largest spending season is here!!! And it embraces this month of February with much love. Over the years, many businesses have leverage on this season to flaunt their brands to vast vibrant audience. Make this season memorable for your business hitting your target audience back2back with your campaigns sighted at highly valued daily […]
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Brene Brown said ”adverts sell a great deal for products. They sell values, images and concepts of success”. Digital screen advertising has been the order of the day for marketers as a creative display that grabs customers attention and influence their purchasing decision. Research has shown that a positive experience means a person is more […]
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Over the course of last year, the Outdoor Advertising Industry struck the public with memorable slogans pitched at distinct choice locations leaving lasting impression. This means of Advertising has greatly induced massive sale breakout in Giant industries, it went further to launch incubating markets in 2015 as numerous start-ups emerged. The use of Out-of-Homes has […]
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Most businesses empower their company’s goals by utilizing the first week of the just commenced year to plan to-dos as seen in every individual’s new year resolution. Outdoor Advertising to a large extent has topped impression statistics as the gear with boundless marketing tactics and vogue to accompany it’s aim to enhance unlimited target interaction. Overwhelming? Yes, […]
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As the Lagos State Signage and Advertisement Agency (LASAA) looks forward to a new person at the helm, this report reflects on the era of the agency’s immediate past managing director, Mr. George Noah, beaming the spotlight on some notable achievements witnessed during his eventful four years in the saddle. Upon assumption of office in […]
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Transit ads are common place in Nigeria especially within Lagos metropolis, although other states are beginning to underscore its potentials and have begun adopting medium of advertising. BRT buses are very efficient and cost effective for brands and organizations seeking to run long term advert campaigns aimed at increasing brand awareness and strengthening brand credibility […]
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The Internet of Things (IoT) can be succinctly described as the integration of a plethora of networks via digital technologies that enables communication between data sources such that human-to-human communication and human-to-computer communication isn’t totally necessary. According to Gartner, by 2020 26 billion devices will be transmitting data between each other via the Internet. A […]
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A recent study conducted by VacantBoards, online outdoor advertising marketplace, following the just concluded Nigerian 2015 general elections, revealed that billboards are most effective for engaging members of the electorates than other forms of outdoor advertising. The survey, which was focused on electorates living in Lagos, revealed that 45% of the respondents found billboard political […]
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