Christmas is a wonderful time of the year when many people celebrate and express love for one another through giving. Hence the need to go out there and shop for gifts for family and friends as well as house-hold decorations. Consumers are all out to spend during Christmas. At this time, their senses are heightened […]
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In respect to the upcoming 2015 general elections, Lagos State Signage and Advertisement Agency (LASAA) is set to organize a stakeholder’s meeting involving all registered political parties, on the 7th of November, 2014 at Planet One Entertainment Center, Ikeja, Lagos. According to a statement issued by LASAA, the purpose of the meeting is to sensitize […]
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What makes a great advertisement? There are several elements and things that are put into consideration when thinking of a successful advert. They include, but are not limited to, the logo, font size & type, colour juxtaposition and of course creativity. The fact that creativity is the hallmark of advertising is to state the obvious. […]
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For three consecutive years, brands from the stable of Nigerian Breweries Plc have reinforced their topmost position in marketing excellence. Recently, Star Lager Beer, Star Lite, Gulder Lager Beer, Amstel Malta and Fayrouz shone like a million stars as they picked up a total of seven prestigious awards at the 2014 Advertising Association of Nigeria […]
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Being the oldest medium of advertising, outdoor advertising has proven to be very effective in creating awareness and fostering brand recall. A study by APN Outdoor revealed that outdoor ads have one of the highest recall rates amongst all mediums, with 72% of respondents recalling outdoor ads, compared with 77% for TV and 64% for […]
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We come across bus-shelters on a daily basis. It is part of a public transportation system that serves as a haven for commuters as they wait to board a bus. During this period, commuters are usually bored and most times fiddle with their phones to pass time. At this point, their minds are very active […]
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As part of efforts aimed at promoting the industry while enhancing professionalism in the out of home sector, the Outdoor Advertising Association of Nigeria, (OAAN), has partnered with the Lagos State Signage and Advertising Agency, LASAA, for mutual understanding and relationship. Specifically, the two bodies have inaugurated a joint committee comprising majorly of members of […]
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As the Nigerian 2015 general elections draw near, aspirants vying for various political positions in the country are taking to outdoor advertising to declare their intentions in a bid to earn the votes of the masses. Outdoor advertising has proven to be one efficient medium for creating awareness and public enlightenment for any given cause […]
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Advertisers Practitioners Council of Nigeria (APCON) in conjunction with North Dakolta State University, USA, and ValueFronteira Limited, a Lagos based consulting firm, have concluded plans to host an international workshop with the theme “Integrated Brand Promotions”. The event is scheduled to take place at Oakwood Hotel, Lekki Expressway, Lagos on the 5th and 6th of […]
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A new international study conducted by Future Foundation for Federation Europeen Publicite Exterieur (FEPE), the global body of Out Of Home media professionals, reveals that mobile technology is a powerful catalyst in accelerating the impact of OOH ads rather than diverting attention. The study posits that mobile technology is a partner of OOH and is […]
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