Keke Napep or Maruwa or Keke-marwa is a motorised development of the traditional pulled rickshaw (which is a two-wheeled cart popular in Asia) or cycle rickshaw. Keke is known also around the world as Auto rickshaw, Trishaw, Autorick, Moto-taxi, Three-wheeler, tricycle. Tuk-tuk is the most known local name of this transport in the world. Keke have been embraced as an alternative means of transport by the working, […]
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The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to the connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. Second, the possibilities […]
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Business in Lagos is genuinely survival of the fittest because of the high rate of competitive goods and services. Goods produced has to be durable so as to stand the test of time. Growing is not the best thing; it is the only thing. If it were not, customers won’t have choice and preference. To […]
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“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’”- Jef I. Richards Escalators are ideal for commuting vast audience to different floors within Super marts and mall. This astonishing means of transporting huge traffic audience as well as good has over the years infused fear in the minds some audience. History records Escalator being life […]
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” Doing business without Advertising is like winking in the dark, no one knows what you are doing but you” –Stuart Henderson Britt This comment has justified its worth for many years as brand owners desire the acquisition of outdoor media to front their products. There are copious hurdles withholding the strength of what it […]
Read MoreOne of the most important goals of any start-up is to develop a sales strategy that actually helps to get more sales. However, success in this area doesn’t come easily. Instead, many start-up find themselves struggling to close the deal and remain on top of their game. If you have found your business in this […]
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Nigeria’s metropolitan, known for its tremendous advancements of basic infrastructure laid by the previous government of which includes BRT. This transportation system spurred with impressive upgrade, has been a replica for other mode of business innovation aside transporting Lagos residence. The Administration has leveraged on this new development to provide the need of its general public […]
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Advertising appeal is an igniting force which stimulates the customer mindset towards the product or services. It is not the only factor in the marketing mix which initiates a consumer for buying the product. It refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service […]
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Many business owners are primarily focused on gaining new customers that they fail to effectively address the need, to retain existing customers having a mindset that it’s easier to sell to them. What happens after a customer purchase a product? Companies forget to put their focus on new customer acquisition and do whatever it takes […]
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Brene Brown said ”adverts sell a great deal for products. They sell values, images and concepts of success”. Digital screen advertising has been the order of the day for marketers as a creative display that grabs customers attention and influence their purchasing decision. Research has shown that a positive experience means a person is more […]
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