Just when we thought we have seen the best of creativity in outdoor advertising, Carlsberg’s new advert campaign would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, unveiled its beer dispensing billboard, courtesy of ad agency Fold7 and design company Mission Media, at The Old Truman Brewery on […]
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Outdoor advertising has been projected to grow at a CAGR of 5.7% by year 2018. Statistics show that Out-of-Home advertising spend in Nigeria has increased from $59.1m in 2008 to $177.8m in 2013, and the figures keep getting higher. These figures are pointers to the versatility and potency of outdoor advertising. This medium remains one […]
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Out-of-home advertising, over the years, has been misconstrued as being used only by big, traditional brands or local businesses. However, with the rise in technological advancement, the proliferation of tech start-ups and the indelible significance of technology in everyday life, companies like Facebook, Foursquare and a crop of start-ups are putting new twists on old-school […]
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Regardless of its late entrance into the digital out-of-home sphere, Toshiba, one of the world’s leading manufacturers of electronic devices, has proven to be a complete business solutions provider by making digital signage a key part of its offerings. Recently, the brand launched its first range of Digital Screens called Ellumina at the just concluded […]
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What makes a great advertisement? There are several elements and things that are put into consideration when thinking of a successful advert. They include, but are not limited to, the logo, font size & type, colour juxtaposition and of course creativity. The fact that creativity is the hallmark of advertising is to state the obvious. […]
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For three consecutive years, brands from the stable of Nigerian Breweries Plc have reinforced their topmost position in marketing excellence. Recently, Star Lager Beer, Star Lite, Gulder Lager Beer, Amstel Malta and Fayrouz shone like a million stars as they picked up a total of seven prestigious awards at the 2014 Advertising Association of Nigeria […]
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Being the oldest medium of advertising, outdoor advertising has proven to be very effective in creating awareness and fostering brand recall. A study by APN Outdoor revealed that outdoor ads have one of the highest recall rates amongst all mediums, with 72% of respondents recalling outdoor ads, compared with 77% for TV and 64% for […]
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We come across bus-shelters on a daily basis. It is part of a public transportation system that serves as a haven for commuters as they wait to board a bus. During this period, commuters are usually bored and most times fiddle with their phones to pass time. At this point, their minds are very active […]
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As part of efforts aimed at promoting the industry while enhancing professionalism in the out of home sector, the Outdoor Advertising Association of Nigeria, (OAAN), has partnered with the Lagos State Signage and Advertising Agency, LASAA, for mutual understanding and relationship. Specifically, the two bodies have inaugurated a joint committee comprising majorly of members of […]
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Advertisers Practitioners Council of Nigeria (APCON) in conjunction with North Dakolta State University, USA, and ValueFronteira Limited, a Lagos based consulting firm, have concluded plans to host an international workshop with the theme “Integrated Brand Promotions”. The event is scheduled to take place at Oakwood Hotel, Lekki Expressway, Lagos on the 5th and 6th of […]
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