Media buyers and advertisers are saddled with the responsibility of buying outdoor advertising spaces that will yield the highest possible returns on their advertising spend. As a result, they have to decide which outdoor medium, in what location and at what cost will be beneficial to their company, in line with its objectives. With a […]
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Transit ads are common place in Nigeria especially within Lagos metropolis, although other states are beginning to underscore its potentials and have begun adopting medium of advertising. BRT buses are very efficient and cost effective for brands and organizations seeking to run long term advert campaigns aimed at increasing brand awareness and strengthening brand credibility […]
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The Internet of Things (IoT) can be succinctly described as the integration of a plethora of networks via digital technologies that enables communication between data sources such that human-to-human communication and human-to-computer communication isn’t totally necessary. According to Gartner, by 2020 26 billion devices will be transmitting data between each other via the Internet. A […]
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A recent study conducted by VacantBoards, online outdoor advertising marketplace, following the just concluded Nigerian 2015 general elections, revealed that billboards are most effective for engaging members of the electorates than other forms of outdoor advertising. The survey, which was focused on electorates living in Lagos, revealed that 45% of the respondents found billboard political […]
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Just when we thought we have seen the best of creativity in outdoor advertising, Carlsberg’s new advert campaign would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, unveiled its beer dispensing billboard, courtesy of ad agency Fold7 and design company Mission Media, at The Old Truman Brewery on […]
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With the conclusion of political campaigns and elections, the Lagos State Signage and Advertisement Agency (LASAA) has announced plan to start enforcing rules and regulations guiding public display of posters and banners in the Lagos metropolis. By implication, the agency will start removing all political posters and banners that had dotted the every corner of […]
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Digital screens are one of the most cost-effective advertising media for any business – most especially SMEs. They are affordable options for brands who want to establish a presence in the market and gain awareness but have a low advertising budget. Digital signage or Digital Out-of-Home (DOOH) is a medium that is very flexible and […]
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Billboards are one of the oldest forms of outdoor advertising in Nigeria. They effectively communicate your advert messages and are useful in creating a unique brand or corporate identity for companies. If you want to buy billboards in Nigeria, here are 5 hot billboard spaces in Lekki, Nigeria. 1. GANTRY This gantry is situated along […]
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A recent study by Neuro Insights, the world leader in using patented neuroscience technology to measure the effect of advertising and media content, reveals that advertisers can now increase the effectiveness of their Out-of-home campaign by more than 40% by applying neuroscience to their creative. The research was commissioned by Australia’s Largest Out-Of-Home (OOH) media […]
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The age of customer interaction and engagement is here and is gaining grounds with the proliferation of digital Out-of-Home media. DOOH advertising presents immense opportunities for brands to capture their audience on-the-go and engage them with their market offerings. This is probably the leverage OOH has over traditional advertising media (read more) Taking the lead […]
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