APCON Organizes OOH Workshop In Lagos

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Having underscored the need for outdoor business to be environmentally sensitive and socially responsible in order to thrive, Advertisers Practitioner’s Council of Nigeria (APCON) has put together a 2-day workshop to enlighten Out-Of-Home stakeholders on how to effectively manage their business.

The workshop titled “Effective Management of Out-Of-Home Business”, is scheduled to take place on the 13th & 14th of August at Sheraton Hotel & Towers, Ikeja Lagos. It will touch key issues such as how to successfully operate the OOH business, innovation and growth in OOH advertising, exploring opportunities in real-time digital 3rd place advertising and regulatory & ethical challenges in OOH advertising management.

According to APCON, the aim of the workshop is to teach participants the needed strategies to maintain their business adding that participants will be educated on surmounting regulatory challenges, uncovering and evaluating new business opportunities, understanding technology dynamics, creating new revenue streams, digital media in OOH among others.

The workshop is for Outdoor Agency Managers, CEO’s, Marketing Directors, Brand Managers, Account Managers, Client Service Managers, Digital Production Managers, Media Managers, Budding Entrepreneurs, Corporate Affairs Managers, Senior Executives and Content Managers.

Each Participant is required to pay a fee of N65, 000. APCON offers a 20% discount for stakeholders with up-to-date payment of practice fees and organizations sending three participants and above.

This workshop is very timely and significant as the OOH industry in Nigeria is working hard to keep up with global practices within the OOH landscape amidst the fast pace of digital and technological advancement.

The just concluded Africa Sign Expo Conference and Exhibition organized by Lagos State Signage and Advertising Agency (LASAA) lends credibility to this fact as the outdoor advertising industry in Nigeria posits immense growth potentials which have not been fully explored. These conferences and workshops are in a bid to harness and develop the industry’s potentials while tackling challenging issues facing the business.

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