Advertising Quotes For Daily Inspiration
By Tunji AlaoThere is something about a pithy quote that inspires you more than a thousand books. Advertising legends have compressed years of experience into short witty quotes to serve as a compass for younger advertisers. From the likes of Leo Burnett and David Ogilvy to Stuart Britt and Robert Fleeg, here is a list of some of the most inspiring advertising quotes (No 1. has got to be my favorite):
- “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but no one else does.”- Stuart Britt
- “The man who stops advertising to save money is like the man who stops the clock to save time.” -Thomas Jefferson
- “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”- Leo Burnett
- “Lack of money is no obstacle. Lack of an idea is an obstacle.” – Ken Hakuta
- “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” – David Ogilvy
- “In the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.” – Leo Burnett
- “There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.” – Jerry Della Famina
- “The most common trouble with advertising is that it tries too hard to impress people.” -James Randolph Adams
- “When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” -John O’Toole
- “If an ad campaign is built around a weak idea — or as is so often the case, no idea at all — I don’t give a damn how good the execution is, it’s going to fail.” -Morris Hite
- “The product that will not sell without advertising will not sell profitably with advertising.” -Albert Laske
- “An ad is finished only when you no longer can find a single element to remove. “- Robert Fleeg
- “The biggest mistake young designers make is that they try to make their advertising look like advertising” – Jeff Goodby
- “Advertising should say, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’ – Leo Burnett
- “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
- “Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.” – Jerry Della Famina
- The consumer isn’t a moron. She is your wife. –David Ogilvy
- “Advertising may be described as the science of arresting human intelligence long enough to get money from it.” – Stephen Leacock
- “Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business” – Kevin Roberts