5 Top Digital Signage Spaces in NigeriaBy Uchechi Nwanejuafor
Digital screens are one of the most cost-effective advertising media for any business – most especially SMEs. They are affordable options for brands who want to establish a presence in the market and gain awareness but have a low advertising budget. Digital signage or Digital Out-of-Home (DOOH) is a medium that is very flexible and allows brands display their creative prowess through creative advertisement.
The advert copy can be in picture or video format and through the use of near field communication, brands can engage consumers through interactive adverts that encourage the use of using QR codes, playing games and solving puzzles. Digital signage is still a new invention in the Nigerian OOH scene, however, brands are beginning to grasp its efficacy in fostering engagement and interactivity with consumers. Below are 5 top digital screens and their locations, guaranteed to deliver the best ad traffic, foster brand recall and increase brand engagement:
Double-Sided Digital Signage, Ikeja City Mall: This is a prime location for advertisers seeking to reach a vast, heterogeneous audience. Ikeja City Mall, the largest and most visited mall in Nigeria, plays hosts to more than 100,000 people weekly and is a great spot for advertisers to display their products. The key here is to make sure your product is available within the mall to drive faster conversion. This particular screen is double-sided and has high light intensity which offers great visibility for your ad message. It has 6 slots that run for 15 secs in a 2 minute loop.
Double-Sided Digital Screen, Lekki Palms Mall: Lekki Palms Mall is one of the first shopping malls in Lagos. Situated in a high brow area, this mall plays host to shoppers with good purchasing power. This mall attracts an estimate of 80,000 foot traffic weekly and guarantees exposure of your advert message to a wide audience with good purchasing power.
Digital Screen, Adeniran Ogunsanya Mall: These screens are located at the entrance of shoprite located inside the mall. AOS mall is one of the most popular malls in Lagos and is located in the heart of Surulere. The strategic location of these screens before Shoprite gives advertisers the opportunity to influence consumer’s buying decisions by reinforcing their brand value through creative adverts.
Double-Sided Digital Screen, Heritage Mall: Heritage Mall is one of the most visited shopping malls in Ibadan that hosts the only cinema in the area. This double-sided free standing 65″ digital screen is located close to Mr Price, Shoprite, Cash n Carry and Lifemate furniture in the mall. This screen accepts creatives in video (15 secs) and still format. This screen boasts of high viewership and interactivity from shoppers and visitors in the mall.
Digital Screen, 1004 Estate: This digital screen located inside Medplus Pharmacy, 1004 estate is uniquely designed for brands it the medical line. This signage allows them the opportunity to communicate with their target audience in the most effective way possible. With a creative advertisement, they can influence shoppers buying decision on the spot and steer it towards their products. This screen is very cost effective and supports advert creatives in either JPEG, PNG or MPEg format.
For as low as N1,500 per day, you can advertise on some of these screens. To book click here