Advertising agencies went berserk this year with creativity as their rolled out the best Out-of-Home campaigns for notable brands. Innovation, creativity, uniqueness and playfulness were the highlights of 2014 outdoor advertisements. From ambient media to conventional billboard advertisements, here are the top 10 brilliant outdoor ads that rocked 2014!
Americans think of “Gimme a break” as KitKat’s slogan, but its more famous global tagline, dating to 1958, is “Have a break … have a Kit Kat.” JWT London found a fun new way to illustrate that line this year—with a half-finished billboard.
To promote the live TV broadcast of a July performance by the comedy troupe, British network Gold TV and sculptor Iain Prendergast created a massive fiberglass parrot, which was suspended from a crane and laid talons-up in London’s Potters Field.
For this lovely Valentine’s Day stunt, ad agency Kingsday installed 1,500 cute little red boxes around Paris, modeled after emergency boxes—but containing single red roses. “In case of love at first sight, break glass,” the boxes said
When Coca-Cola introduced mini cans of Coke in Germany, it fittingly opened some adorable mini kiosks in five cities to sell them. They even had a pint-size vending machine. “It’s the little things in life that make us happy,” said the campaign’s tagline.
This German home-improvement chain advertised its renovation products by actually renovating homes—well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up, delightfully showing the before and after of an improvement project.
Agency Ubi Bene helped the chain celebrate the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall in the city of Clermont-Ferrand. The wall was 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among beds, cabinets, tables, chairs, sofas and accessories
This list won’t be complete without mentioning the creative outdoor campaign by Google ads aimed at rebranding its mobile app. The ads were playfully and subtly woven into the fabric of New York City and featured questions which the app can answer. 72andSunny worked with various organizations and proprietors to create a host of wonderful site-specific ads—each one like a mini-installation.
TBWA Paris created some beautifully minimalist outdoor posters for McDonald’s this summer, with clean, simple drawings that turned the products into actual icons.
TBWA\Chiat\Day orchestrated this fun stunt for client Nissan, which had offered to sell the Versa Note on Amazon. For three lucky buyers, the vehicles were actually delivered in giant Amazon boxes.
People literally drinking until they drop, and sleeping on the street, is a persistent problem in Japan. Ogilvy & Mather, Geometry Global and bar chain Yaocho addressed it by turning the passed-out patrons into impromptu PSA billboards—framing them within squares of white tape and adding the hashtag #NOMISUGI, which translates to “too drunk.”
So there you go! We look forward to more exciting campaigns in the coming year. The fast pace of digitalization within the industry portends a brighter future for OOH.